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American clinical psychologist and colleague of Carl Rogers. He is widely recognized as a pioneer in teaching communication skills and conflict resolution methods to parents, teachers, leaders, women, youth and salespeople. The model he developed came to known as the Gordon Model or the Gordon Method, a complete and integrated system for building and maintaining effective relationships. Gordon strongly believed that the use of coercive power damages relationships.
As an alternative, he taught people skills for communicating and resolving conflicts that they can use to establish or improve good relationships at home, school and at work. These skills, which include active listening, I-messages and No-Lose Conflict Resolution, are now widely known and used by people around the world.
He first applied some of these methods in the 1950s as a consultant to business organizations. He taught the first class to a group of 14 parents in a Pasadena, CA cafeteria. The courses proved to be so popular with parents that he began training instructors throughout the U.
Over the next several years, the course spread to all 50 states. As a result, people in many parts of the world became interested in making the program available in their countries.
33 languages and sold over five million copies. Over a million people have participated in the course in 45 countries around the world. 1970s with the increasing acceptance of participative management in the U.
This course has been taught in hundreds of companies, including many of the Fortune 500. He is recognized as a pioneer in developing a model of democratic and collaborative leadership and identifying the effective communication skills it requires. Both the American Psychological Foundation and the California Psychological Association presented him with lifetime achievement awards.