Retail management process pdf

Retail design is a creative and commercial discipline that combines several different areas of expertise together in the design and construction of retail space. Retail design is primarily a specialized practice of architecture and interior design, however it also incorporates retail management process pdf of interior decoration, industrial design, graphic design, ergonomics, and advertising.


Retail design is a very specialized discipline due to the heavy demands placed on retail space. Because the primary purpose of retail space is to stock and sell product to consumers, the spaces must be designed in a way that promotes an enjoyable and hassle-free shopping experience for the consumer.

For example, research shows that male and female shoppers who were accidentally touched from behind by other shoppers left a store earlier than people who had not been touched and evaluated brands more negatively. Retail spaces, especially when they form part of a retail chain, must also be designed to draw people into the space to shop.

The storefront must act as a billboard for the store, often employing large display windows that allow shoppers to see into the space and the product inside. In the case of a retail chain, the individual spaces must be unified in their design. Retail design first began to grow in the middle of the 19th century, with stores such as Bon Marche and Printemps in Paris, “followed by Marshall Fields in Chicago, Selfridges in London and Macy’s in New York.